Challenge

Several clients with access to a near-site clinic through their fully-insured medical plan were not utilizing the benefit fully. The clinic provides meaningful advantages: lower-cost, higher-quality care delivered by providers with more time to meet with patients. It also offers access to a wellness coach and a licensed mental health counselor, supporting preventive care, chronic condition management, and mental health needs.

Despite these advantages, mid-year utilization reporting showed that many eligible members were not taking advantage of the clinic. Underutilization meant missed opportunities to strengthen preventive care, support chronic conditions, and avoid higher-cost claims in the future. Employers needed a simple, effective way to increase awareness and prompt members to try the clinic.

Solution

Hylant partnered with interested clients to develop a focused member engagement campaign designed to introduce employees and their families to the clinic through simple, approachable entry points.

We created flyers and digital bulletin board messages that emphasized ease of use, online scheduling, and the convenience of handling multiple needs in one visit. One campaign encouraged parents to complete a well-adult visit while their children received sports physicals at the same appointment time.

Our health strategist prepared a snapshot of clinic usage for mid-year meetings, helping employers understand the opportunity and the return on promoting the clinic. From there, Hylant produced tailored engagement materials for clients ready to move forward. Employers distributed the content internally, reinforcing the message at key touchpoints.

Effective communication is often the key to helping employees use the benefits available to them. By partnering with Hylant, employers can drive meaningful participation in their benefits programs and improve overall employee well-being.