Challenge

A workforce development and training services organization with more than 850 employees had experienced a continued decline in preventive care engagement. Adult preventive visit completion fell from 53.65% in 2021 to 50.00% in 2022 and then to 47.87% in 2023.

Despite previous outreach efforts, participation continued to slip. Leadership recognized that employees were not consistently taking the step from awareness to action. To reverse the trend, the organization needed a more intentional approach that made preventive care both motivating and easy to complete.

Solution

Hylant’s Employee Benefits team launched a coordinated strategy that aligned data analytics, health strategies, and member engagement.

Hylant designed a wellness incentive program that tied a clear incentive to completion of an annual preventive visit. The program was supported by a targeted, client-branded monthly email campaign distributed through the client’s HR team, with streamlined calls to action that encouraged employees to schedule their appointments.

Data analytics monitored participation trends, which informed wellness and engagement opportunities to reinforce messaging through consistent, well-timed outreach. This cross‑team alignment created a cohesive experience that supported employees throughout the year and helped rebuild preventive care participation.

When data insights, health strategy, and engagement efforts work together, preventive care engagement can change quickly. By aligning these elements through a coordinated strategy, Hylant helped this organization rebuild participation and create a stronger foundation for employee health.