Preventive Wellness Strategy Drives Higher Screening Participation
A mid-sized manufacturing company partnered with Hylant to refocus its wellness efforts on prevention after discontinuing a costly, low-engagement wellness platform. Through a compliant, well-communicated preventive wellness campaign, we helped the client increase preventive visit participation and key health screenings year over year.
Challenge
The company became a new Hylant client in December 2024 after deciding to bring its wellness program in-house. The prior year, leadership had invested in a third-party wellness platform but saw minimal engagement and little return on investment.
While the client no longer wanted to pay for an external wellness provider, leadership still recognized the importance of prevention and wanted to improve compliance with annual preventive visits. As a new client, they looked to Hylant’s Employee Benefits team for guidance on how to drive participation without increasing administrative burden or compliance risk.
Solution
Hylant’s health strategist partnered closely with the client’s internal team to understand their goals, challenges, and workforce needs. Together, they made a strategic decision to narrow the focus of the wellness program to preventive care—removing unnecessary complexity while prioritizing high-impact actions.
To ensure the program met regulatory requirements, the health strategist conducted a wellness compliance checklist review. This step confirmed that incentive rewards tied to the preventive wellness campaign were structured appropriately and aligned with compliance standards. Once approved, Hylant supported the client in confidently moving forward.
Hylant then played an active role in championing the campaign for the 2025 plan year, assisting with clear communication strategies designed to encourage participation and reinforce the value of preventive care. In addition, the health strategist coordinated with the client’s health plan partner to implement a series of wellness webinars throughout 2025, further supporting education and engagement around prevention.
When wellness programs are simplified, compliant, and clearly communicated, participation follows. By combining strategic focus with hands-on support, Hylant helps organizations strengthen preventive care efforts while maximizing impact without added cost or complexity.
Results for the Client
Preventive visits rose from 55% in 2024 to 61% in 2025
after launching a focused, compliant wellness campaign.
Diabetes screenings reached 95% participation
reflecting strong engagement with preventive screenings tied to education and incentives.
Mammogram screenings improved from 55% to 63%
supporting earlier detection and long-term health outcomes.
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